awareness campaign: flip the switch (2020)​

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Overthinking in teenagers and young adults creates numerous distractions and thoughts that can affect their everyday lifestyles and tasks.

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The project has simple illustrations and a minimal colour palette to keep the visuals easy to look at but still attractive since there is an animated drawing style. The text is handwritten to keep a personal feel to the typography and have been implemented into the following:

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• Three poster series

• Poster redesigned into a billboard

• Social media and a preview of an Instagram carousel post;

• merchandise in the form of crystals or stones called 'Worry Stones' that helps with donations and act as a fidget toy for individuals to buy and use to ease their minds.