awareness campaign: Avril Elizabeth home (2021)

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This campaign sets out to raise awareness of the Avril Elizabeth home for mentally disabled children and a few elderly members of the Primose, Germiston community.

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The project brief was to create:

• a custom font using the organisation's colour palette'

• infographic on the organisation's needs and services

• marketing posters

• social media mockups

• merchandise/source for raising funds

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The aim of this project made use of their iconic connection to teddy bears. This was incorporated through the imagery and font development.