sustainability challenge: Adidas shoes​

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The requirements for this project was to rebrand an item found in our home in a sustainable way or that would make use of a more sustainable process.

 

The object chosen is Adidas Superstar sneakers that will be made with hemp materials to help reduce material and manufacturing wastes and make use of sustainable and renewable material, since a product like shoes are mass-produced to sell to the public.

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The campaign uses a digital painting style and embraces the hemp material to showcase the intentions of the product and its new design.

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The campaign consists of a three-series poster, magazine editorial, social media and outdoor media, as well as a radio advert.